Food and beverage tenders in Latvia.

The market splits in two. A few large construction and infrastructure-linked procurements lift the average to EUR 301K, while the median sits at EUR 37K. That is not a statistical footnote.

It changes how a supplier reads the pipeline. Headline value signals occasional scale. The median shows where routine food purchasing is actually won.

A strategy built around only the largest notices will overestimate deal size and underinvest in the accessible middle. Read the median first, then size your capacity around it. Demand is broad rather than centralised.

Municipalities generate much of the activity, but hospitals, universities and state companies also buy through recurring patterns. The implication is clear. Do not chase the biggest notice as if it defines the market.

Map the buyers and categories where your offer fits repeatedly, then learn their timing, specifications and lot structure. The best account is not always the largest buyer. It is the one whose demand matches your operating model often enough to compound.

Win where fit repeats. Value is concentrated at the top, but access is not. 51% of winners took exactly one contract in the period.

That signals real competition, not a closed circle of incumbents. New suppliers can enter through smaller lots, then build evidence and coverage. The right target sits where repeat demand, contract size and delivery capability overlap.

Compete selectively, not everywhere. The market rewards a focused route into repeat demand.